Plant City parking lot paving may not sound millennial and this topic may not exactly be social-media-savvy but sure enough, a lot of these companies are using Facebook, Instagram, and even Twitter to market their products and their services. What gives?
Somehow, when we think about pavement contractors, all we ever see are asphalt and cement choices, sealcoating brands, maintenance checks, and routine inspections. Where’s the cool part? How can these things look cool on Facebook?
The truth is, yes, there is nothing cool about pavements and these are not exactly the kind of things we talk about on social media. But that’s exactly why marketing on Facebook and Instagram works, too.
People will still be bound to check out these social media platforms when they are looking for a paving contractor to hire. Before, we turn to the Yellow Pages and even Google when we are looking for a product or a service.
But now, our first go-to platform is Facebook and Instagram. We are even creative when it comes to searching for the right hashtags so the correct local companies will appear on our search.
So even though you think that Facebook and Instagram are not the perfect fit to market your Plant City parking lot paving services and your products, you still have to invest your time and energy in creating posts that can be seen in these platforms.
You have to understand that we now live in a world ruled by social media and if we’re not going to maximize the benefits of these platforms, we and our business are going to miss a lot of golden opportunities.
A simple photo can go a long way towards creating a social-media-savvy clientele. There are a lot of startup companies that are looking for contractors for their driveways and pavements.
These companies are being led by millennials (whether those born earlier or a little later) and we all know this generation is glued to their social media that even if they try to be a little more traditional, they are bound to use their social media to find contractors and service providers.
You are missing out on this chance when you don’t use social media platforms for your paving business. Certainly, this is not the way for your Plant City parking lot paving business to go forward. No matter what you are selling or offering, you have to be conscious of emerging trends in the marketing and advertising field and social media, we are sure, are here to stay.